<h1 id="marketing">Marketing<a aria-hidden="true" class="anchor-heading icon-link" href="#marketing"></a></h1>
<p>seek out people waiting in lines; hardly anyone minds being given something to do while they’re waiting.</p>
<p>Baby-faced adults appearing in commercials are effective when their role involves innocence and honesty, such as a personal testimonial for a product, but ineffective when their role involves speaking authoritatively about a topic, such as a doctor asserting the benefit of a product.</p>
<h1 id="resources">Resources<a aria-hidden="true" class="anchor-heading icon-link" href="#resources"></a></h1>
<ul>
<li>Jezebel.com</li>
<li>followerwonk.com</li>
<li>sysomos.com</li>
<li>socialmention.com</li>
</ul>
<hr>
<strong>Children</strong>
<ol>
<li><a href="/notes/TfAcUWQm29AimE23ILG7O">Content</a></li>
<li><a href="/notes/jq80UlkjCYzGnBu2l7sNp">Copywriting</a></li>
<li><a href="/notes/YYqdTj0BvHaLscR9uy9BH">Guerilla Marketing</a></li>
<li><a href="/notes/4Fep54v8XugP4DipaInFf">Headlines</a></li>
<li><a href="/notes/F7STtNP7dsYKM7KWsYCVD">Mailing</a></li>
<li><a href="/notes/9VaUV6g7iMaQTTc4njr5R">Pricing</a></li>
<li><a href="/notes/9Jcm857os3MUePSZYE2GK">Psychology</a></li>
<li><a href="/notes/wFQ4Tpo0IxvXzY6tzAYBm">SEO</a></li>
<li><a href="/notes/XELTOzsHr5naHdXgf4GZr">Social Media Marketing</a></li>
<li><a href="/notes/RwUoRmJnOlGgjrhnuYlAt">Strategies</a></li>
<li><a href="/notes/877e8200-f3eb-4f07-bab7-05a78f4276c2">Strategy</a></li>
<li><a href="/notes/u0bAWQ4h9nJ0pCVowIqZR">Testimonials</a></li>
<li><a href="/notes/xrBtbydlWgiRgCtEP6pna">Unique Selling Proposition</a></li>
<li><a href="/notes/9e7de3eb-0c30-4993-86c1-14e7c513383e">Website</a></li>
<li><a href="/notes/2o8g4wSbmpOrXA8VxBZVw">Word of Mouth Marketing</a></li>
</ol>

Marketing

thoughts-on


Welcome to my Second Brain! Here you'll find thoughts, lessons, facts and any other interesting musings that I've come across or thought up over the years. A lot of what I have gathered is originally from the minds of others, while some of it originates from myself. Some notes may contain misinformation, though I try to be rigorous with my additions.

What I have here does not necessarily reflect my thoughts and views. I collect information not based upon whether I agree with it or not, but rather when I determine it to contain some value that can be served in the future.  

You can think of this collection of inter-linked notes as my personal wiki.

This Dendron notebook is the sister vault to the tech-focused [Digital Garden](https://tech.kyletycholiz.com)

## Tags
Throughout the Second Brain, I have made use of tags, which give semantic meaning to the pieces of information.

- `ex.` - Denotes an *example* of the preceding piece of information
- `spec:` - Specifies that the preceding information has some degree of *speculation* to it, and may not be 100% factual. Ideally this gets clarified over time as my understanding develops. I try to go back after I have better understood the topic and clear out the notes of `spec:` tags
- `anal:` - Denotes an *analogy* of the preceding information. When I can, I attempt to link concepts to others that I have previously learned.
- `mn:` - Denotes a *mnemonic* to aid in memorization
- `expl:` - Denotes an *explanation*

## Resources
### UE (Unexamined) Resources
Often, I come across sources of information that I believe to be high-quality. They may be recommendations or found in some other way. No matter their origin, I may be in a position where I don't have the time to fully examine them (and properly extract notes), or I may not require the information at that moment in time. In cases like these, I will add reference to a section of the note called **UE Resources**. The idea is that in the future when I am ready to examine them, I have a list of resources that I can start with. This is an alternative approach to compiling browser bookmarks, which I've found can quickly become untenable.

### E (Examined) Resources
Once a resource has been thoroughly examined and has been mined for notes, it will be moved from *UE Resources* to *E Resources*. This is to indicate that (in my own estimation), there is nothing more to be gained from the resource that is not already in the note.

### Resources
This heading is for inexhaustible resources. 
- A prime example would be a quality website that continually posts articles- another example would be a tool, such as software that measures frequencies in a room to help acoustically treat it.
