Sampling

Running a sample

  1. start with a focused problem definition. What are you trying to figure out?
    • from this definition, we can derive what our population even looks like
    • ex. A population can be defined as including all people or items with the characteristic one wishes to understand

Stratified sampling

  • dividing your sample into meaninful groups
  • ex. in taking a sample of the population to get political sentiment, it makes sense to stratify the sample into political party, age groups, ethnicity etc